Daisyscan | Baby Scan Cambridge | Pregnancy Scan Cambridge | Early Scan Cambridge

2. In this privacy policy, unless the context requires a different interpretation:
a. the singular includes the plural and vice versa;
b. references to sub-clauses, clauses, schedules or appendices are to sub-clauses, clauses, schedules or appendices of this privacy policy;
c. a reference to a person includes firms, companies, government entities, trusts and partnerships;
d. "including" is understood to mean "including without limitation";
e. reference to any statutory provision includes any modification or amendment of it;
f. the headings and sub-headings do not form part of this privacy policy.

Scope of this privacy policy
3. This privacy policy applies only to the actions of Daisy Scan Limited and Users with respect to this Website. It does not extend to any websites that can be accessed from this Website including, but not limited to, any links we may provide to social media websites.
4. For purposes of the applicable Data Protection Laws, Daisy Scan Limited is the "data controller". This means that Daisy Scan Limited determines the purposes for which, and the manner in which, your Data is processed.

Data collected
5. We may collect the following Data, which includes personal Data, from you:
a. name;
b. date of birth;
c. contact Information such as email addresses and telephone numbers;
d. information about your pregnancy and pregnancy history, this may include but is not limited to: Last Menstrual Period (LMP), Estimated Delivery Date (EDD). Information relating to your general health, as relevant to your pregnancy;
in each case, in accordance with this privacy policy.

How we collect Data
6. We collect Data in the following ways:
a. data is given to us by you;
b. data is received from other sources; and
c. data is collected automatically.

Data that is given to us by you
7. Daisy Scan Limited will collect your Data in a number of ways, for example:
a. when you contact us through the Website, by telephone, post, e-mail or through any other means;
b. when you register with us and set up an account to receive our products/services;
c. when you make payments to us, through this Website or otherwise;
d. when you elect to receive marketing communications from us;
e. when you use our services;
in each case, in accordance with this privacy policy.

Data that is received from third parties
8. Google Analytics – Daisyscan uses Google Analytics to collect information about how visitors use our Website, where consent is required and has been provided.

Data that is received from publicly available third parties sources
9. We will receive Data about you from the following publicly available third party sources:
a. Facebook;
b. Instagram;
c. Trustist.

Data that is collected automatically
10. To the extent that you access the Website, we will collect your Data automatically, for example:
a. we automatically collect some information about your visit to the Website. This information helps us to make improvements to Website content and navigation, and includes your IP address, the date, times and frequency with which you access the Website and the way you use and interact with its content.
b. we will collect your Data automatically via cookies, in line with the cookie settings on your browser. For more information about cookies, and how we use them on the Website, see the section below, headed "Cookies".

Our use of Data
11. We may use your personal data for the following purposes:
a. to respond to enquiries and manage your appointments;
b. to provide the ultrasound, screening and other services you have booked with us;
c. to process information about your pregnancy, pregnancy history and relevant health information where this is necessary to provide the services you have requested;
d. to communicate with you about your appointment, services, payments, reports and other matters relating to the service we provide;
e. to prepare and provide scan reports, images and other information relating to the service provided;
f. to process payments and maintain appropriate business and financial records;
g. to provide customer support and respond to requests;
h. to maintain appropriate records and comply with applicable legal, regulatory and professional obligations;
i. to maintain the security and proper operation of our Website, systems and business;
j. to investigate and prevent fraud, misuse, security incidents or other unlawful activity;
k. to improve our services and understand how our Website is used, where permitted by law;
l. to send marketing communications where we are permitted to do so and, where required, where you have provided the appropriate consent; and
m. to establish, exercise or defend legal claims or rights.

We will only use your personal data for purposes that are compatible with the purposes for which it was collected, unless otherwise permitted or required by law.

Lawful basis for processing
12. We process your personal data using the lawful bases permitted under applicable Data Protection Laws. The lawful basis we rely on depends on the purpose for which the information is being processed.
13. Where we process personal data that is necessary to provide services you have booked with us, or to take steps at your request before entering into a contract, our lawful basis may be the performance of a contract or taking steps at your request to enter into a contract.
14. Some of the information we process, including information relating to your pregnancy, pregnancy history and relevant health information, is special category data under the UK GDPR. Where we process such information for the provision of our ultrasound and related healthcare services, we rely on an applicable lawful basis under Article 6 of the UK GDPR together with the relevant condition for processing special category data under Article 9, including, where applicable, the health or social care condition under Article 9(2)(h).

We only collect and process health information that is relevant and necessary for the services we provide. We do not use your health information for purposes that are incompatible with the purposes for which it was collected, unless permitted or required by law.
15. Where we rely on legitimate interests as a lawful basis for processing personal data, our legitimate interests may include the effective operation and administration of Daisyscan, maintaining the security of our Website and systems, preventing fraud or misuse, improving our services, and establishing, exercising or defending legal claims.

We will only rely on legitimate interests where the processing is necessary for the relevant purpose and our interests are not overridden by your rights and interests.

Where we rely on consent as the lawful basis for a particular processing activity, you may withdraw your consent at any time. Withdrawal of consent does not affect the lawfulness of processing carried out before consent was withdrawn.

Direct Marketing
16. Where we send direct marketing by email, text message or other electronic means, we will comply with the Privacy and Electronic Communications Regulations 2003 (PECR) and applicable data protection law.

Where consent is required, we will only send such marketing where you have provided the appropriate consent.

Where permitted by law, we may rely on the products and services soft opt-in for our own similar products and services, provided that the applicable requirements are met, including giving you a clear opportunity to opt out when we collect your contact details and in each subsequent marketing communication.

You can opt out of direct marketing at any time by using the unsubscribe or opt-out option provided in the communication, or by contacting us using the details in this Privacy Policy.

Who we share Data with
17. We may share your Data with the following groups of people for the following reasons:
our employees, agents and/or professional advisors - to enable us to carry out the work of Daisy Scan in providing the service, enabling customers to book the service through our dedicated website and to enable us to carry out the service at our clinic;
NHS healthcare providers and other healthcare professionals – where necessary to support your care, where you have requested or authorised us to do so, or where we are otherwise permitted or required by law;
third party service providers who provide services to us which require the processing of personal data - Daisy Scan uses a third party booking system to enable the convenient booking of appointments through our website and social media platforms. Daisy Scan values customer opinion and feedback on our services, we may invite you to leave feedback through a trusted third party review platform;
third party payment providers who process payments made over the Website - Daisy Scan uses a third party payment processor, to securely process online payments and in clinic payments. We do not hold any of your payment card details;
Relevant authorities - to assist with criminal or civil proceedings, safeguarding, or the detection and prevention of fraud.

Keeping Data secure
18. We will use technical and organisational measures to safeguard your Data, for example: access to your account is controlled by a password and a user name that is unique to you. we store your Data on secure servers.
19. Technical and organisational measures include measures to deal with any suspected data breach. If you suspect any misuse or loss or unauthorised access to your Data, please let us know immediately by contacting us via this e-mail address: info@daisyscan.co.uk.
20. If you want detailed information from Get Safe Online on how to protect your information and your computers and devices against fraud, identity theft, viruses and many other online problems, please visit www.getsafeonline.org. Get Safe Online is supported by HM Government and leading businesses.

Data retention
21. Unless a longer retention period is required or permitted by law, we will only retain your Data for as long as is necessary to fulfil the purposes outlined in this Privacy Policy.
22. Even if we delete your Data, it may persist on backup or archival media for legal, tax or regulatory purposes.

Your rights
23. You have the following rights in relation to your Data:
a. Right to access - the right to request (i) copies of the information we hold about you at any time, or (ii) that we modify, update or delete such information. If we provide you with access to the information we hold about you, we will not charge you for this, unless your request is "manifestly unfounded or excessive." Where we are legally permitted to do so, we may refuse your request. If we refuse your request, we will tell you the reasons why.
b. Right to correct - the right to have your Data rectified if it is inaccurate or incomplete.
c. Right to erase - the right to request that we delete or remove your Data from our systems.
d. Right to restrict our use of your Data - the right to "block" us from using your Data or limit the way in which we can use it.
e. Right to data portability - the right to request that we move, copy or transfer your Data.
f. Right to object - the right to object to our use of your Data including where we use it for our legitimate interests.

24. To make enquiries, exercise any of your rights set out above, or withdraw your consent to the processing of your Data (where consent is our legal basis for processing your Data), please contact us via this e-mail address: info@daisyscan.co.uk.
25. If you are not satisfied with the way a complaint you make in relation to your Data is handled by us, you may be able to refer your complaint to the relevant data protection authority. For the UK, this is the Information Commissioner's Office (ICO). The ICO's contact details can be found on their website at https://ico.org.uk/.
26. It is important that the Data we hold about you is accurate and current. Please keep us informed if your Data changes during the period for which we hold it.

Links to other websites
27. This Website may, from time to time, provide links to other websites. We have no control over such websites and are not responsible for the content of these websites. This privacy policy does not extend to your use of such websites. You are advised to read the privacy policy or statement of other websites prior to using them.

Changes of business ownership and control
28. Daisy Scan Limited may, from time to time, expand or reduce our business and this may involve the sale and/or the transfer of control of all or part of Daisy Scan Limited. Data provided by Users will, where it is relevant to any part of our business so transferred, be transferred along with that part and the new owner or newly controlling party will, under the terms of this privacy policy, be permitted to use the Data for the purposes for which it was originally supplied to us.
29. We may also disclose Data to a prospective purchaser of our business or any part of it.
30. In the above instances, we will take steps with the aim of ensuring your privacy is protected.

Cookies
31. This Website may place and access certain Cookies on your computer. Daisy Scan Limited uses Cookies to improve your experience of using the Website and to improve our range of products and services. Daisy Scan Limited has carefully chosen these Cookies and has taken steps to ensure that your privacy is protected and respected at all times.
32. All Cookies used by this Website are used in accordance with current UK and EU Cookie Law.
33. Before we place any non-essential Cookies on your device, we will ask for your consent where required by law. You can choose whether to accept or reject non-essential Cookies, and you can change your preferences at any time. By giving your consent to the placing of Cookies, you are enabling Daisy Scan Limited to provide a better experience and service to you. You may, if you wish, deny consent to the placing of Cookies; however certain features of the Website may not function fully or as intended.
34. This Website may place the following Cookies: